The future of the news:
Describes the guardian as a 'start up'.
Different audience since the news print, 300 000 daily copies of newspaper serving 37 million people each month.
Internet allows us to see audiences response, something you wouldn't get from a news paper, the website allows audiences to engage with us.
iPad: News apps - provides photography tips: different roots into news, to get a new audience who haven't experienced the guardian in this way.
iPhone app has to be paid for.
Open platform - News websites: Distribution & business models, allowing people to take the content makes new applications. A way to completely diversify the business.
